02. Web Design Package 2 > Optimised Business Website
web design ACT Canberra
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02. Web Design Package 2 > Optimised Business Website


Development of  a vibrant well optimised website to attract business and generate business

  • Market Intelligence / research: included
    • Study competitor websites and check performance
    • Measure competitor website visibility across the three main search engines (Google, MSN and Yahoo)
    • Identify best performing competitor websites and target them.
    • Analyse optimisation strength of competitor sites
    • Identify keywords for cost effective Google AdWords campaigns that attract optimised traffic but don’t break the budget
    • Register your business with Google Local Directory (multiple entries) and all major international engines
  • Website Optimisation: included
    • Fine tune the code to target specific keywords and traffic
    • Optimise code for Google, Bing & Yahoo
    • Start ranking reports
    • Start Your Business vs. Competitors reports
    • Create a Google web master account
    • Start a Google AdWords marketing campaign
    • Monitor Google Analytics reports and adjust optimisation
  • Social Media: included
    • Setting up of Facebook, Google+, Instagram, RSS and Twitter accounts
    • Interlink all social media accounts with website news posts/blog
    • Development of an advanced Word Press website to generate leads: 
      • Visual: Vibrant, Corporate, Stylish, glossy look and feel
      • Platform: Word Press
      • Functionality: User friendly, easy to navigate
      • Navigation: Easy to use and expand in the future
      • Purpose: On-line Marketing > Lead generation
      • Integration of any current advertising
      • Up to 20 Website pages
      • Up to 15 well optimised pages, one for each product, to attract specific internet traffic
  • Optional Services: 
      • Website hosting at $120 inc GST per annum
      • Purchasing of up to 5 extra DNS for optimisation purposes: $240 inc GST for the next two years
      • Google AdWords Campaign: $5-$30 a day
      • Facebook Advertising: $5-$30 a day
  • Other Costs to budget for: 
    • Professional writing skills are available / option
      • The Stavridis Group works with a professional journalist/writer to create attractive content for websites
      • This service is optional and will be managed by the Stavridis Group as part of this project
      • The cost for this professional writing service is $150 + GST per hour and will be charged in addition to this quote.