02. Web Design Package 2 > Optimised Business Website
$6,950.00

Development of a vibrant well optimised website to attract business and generate business
Description
- Market Intelligence / research: included
- Study competitor websites and check performance
- Measure competitor website visibility across the three main search engines (Google, MSN and Yahoo)
- Identify best performing competitor websites and target them.
- Analyse optimisation strength of competitor sites
- Identify keywords for cost effective Google AdWords campaigns that attract optimised traffic but don’t break the budget
- Register your business with Google Local Directory (multiple entries) and all major international engines
- Website Optimisation: included
- Fine tune the code to target specific keywords and traffic
- Optimise code for Google, Bing & Yahoo
- Start ranking reports
- Start Your Business vs. Competitors reports
- Create a Google web master account
- Start a Google AdWords marketing campaign
- Monitor Google Analytics reports and adjust optimisation
- Social Media: included
- Setting up of Facebook, Google+, Instagram, RSS and Twitter accounts
- Interlink all social media accounts with website news posts/blog
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- Development of an advanced Word Press website to generate leads:
- Visual: Vibrant, Corporate, Stylish, glossy look and feel
- Platform: Word Press
- Functionality: User friendly, easy to navigate
- Navigation: Easy to use and expand in the future
- Purpose: On-line Marketing > Lead generation
- Integration of any current advertising
- Up to 20 Website pages
- Up to 15 well optimised pages, one for each product, to attract specific internet traffic
- Optional Services:
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- Website hosting at $120 inc GST per annum
- Purchasing of up to 5 extra DNS for optimisation purposes: $240 inc GST for the next two years
- Google AdWords Campaign: $5-$30 a day
- Facebook Advertising: $5-$30 a day
- Other Costs to budget for:
- Professional writing skills are available / option
- The Stavridis Group works with a professional journalist/writer to create attractive content for websites
- This service is optional and will be managed by the Stavridis Group as part of this project
- The cost for this professional writing service is $150 + GST per hour and will be charged in addition to this quote.