Web Design Canberra | Digital Agency Canberra | Canberra Marketing | SEO | SEM | SMM

PO Box 445

Mawson ACT 2606 Australia

+61 2 6162 6364

Enquiries & Customer Support

Mon - Fri: 9:00 - 17:30

Online store always open

Google help document adds author markup best practices

Google has added a new section to the Article structured data documentation for author markup best practices. As a reminder, Article structured data can be added to your news, blog, and sports article page and can enhance your appearance in Google Search results.

Author markup. Google said in this new section “to help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup.”

New best practices. The new best practices include these points:

  • Include all authors in the markup
  • Specify multiple authors when applicable
  • Use the additional fields that is available to you
  • Only specify the author’s name in the author.name property
  • Use the appropriate author type

Google also shares some examples of how to implement these best practices.

Why we care. If you are using Article markup, make sure you are following these new documented author best practices. It may help your articles show up for article rich results and drive higher engagement and clicks from the Google Search results.

New on Search Engine Land

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Credit: © Article Source

We are sharing this article because we think it is informative for our Search Engine Optimisation Canberra SEO tasks.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest