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Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps. Credit: © Article
Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? The
In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will
Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week. According
Visual elements are the main focus of next-level digital experiences, like AR and VR tools, but audio also plays a key role in facilitating fully
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks.
Thinking about implementing a four-day work week? It’s easier than you think. In this episode, Joe O’Connor of 4DayWeek.com joined me to discuss implementing a
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO,
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. Called Connect-to-Consumer (C2C),
Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes
Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic
SEO is ongoing. It isn’t a one-time thing. Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too
Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone
AR stickers on Instagram – what would that look like? Looks like we’ll soon find out, with Instagram testing new AR stickers and text within
Reddit’s looking to improve discovery of audio rooms in its app, via its Reddit Talks option, with a new showcase of in-progress sessions across the
TikTok marketers rejoice – today, TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns. As
Snapchat has announced the launch of a new accelerator program for Black creators, which will see Snap provide ongoing financial support, training and more to
Remember when Clubhouse was the thing in social media circles, with people doing anything that they could to get invited into the app – and
Twitter’s adding some new ways to promote Spaces usage, with new Spaces buttons within the tweet composer and retweet flow, which could see more users
Looking to take your digital marketing career to the next stage? This might help – this week, LinkedIn has published its 2022 listing of the
Amid ongoing concerns around how social apps expose teens to inappropriate content, Instagram has announced some new measures to ensure that youngsters are being adequately
This list of engaging social media content ideas will help you out the next time you need to beat that dreaded writer’s block. Credit: ©
Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get
Twitter announced yesterday they were launching Branded Likes. Branded Likes are custom Like animations for tweets that brands can create through the ads manager. What
Google has updated its help document on Googlebot to specify that Googlebot will crawl up to the first 15MB of the page and then stop.
Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. What does Campaign Planner do. The new Campaign
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency
Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had
Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing
After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the
Marketing agencies recognize the need to be at the top of their data game to provide the best return for clients. That’s why it takes
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers
Always keep in mind that how you leverage channels and different content formats may need to change when you go international. Once again: The marketing
Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, which will enable brands to create custom
TikTok has agreed to change its policies around branded content to ensure greater transparency, in line with EU rules, which will also see it implement
Given the current volatility in crypto markets, which have been intrinsically connected to the current NFT trend, it seems like a strange time for Meta
[embedded content] Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product
As part of its announcement of expanded monetization options for creators earlier this week, Meta noted that it will be opening up its Facebook Stars creator
After testing it over the past six months, Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter
It’s been in testing for a while, and today, Twitter has finally launched its new ‘Notes’ option on selected user profiles, which provides a simple,
YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen
Twitter’s looking to take another step towards streamlined in-app commerce with the launch of a new partnership with Shopify, which will enable Shopify merchants to
NFTs are either a ridiculous waste of money, or a future-forward opportunity, depending on your perspective. But whether you agree with Gary Vaynerchuck, who believes
Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues
Meta has unveiled a new community feedback policy in the U.S. It targets fake reviews that appear on its Ratings and Review or Question and
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the
What is Instagram promotion? It’s when you pay to promote (or boost) a post to users beyond your own following. Credit: © Article Source We
Google has announced it has added a new attribute to Google Business Profiles for LGBTQ+ owned businesses. This new attribute can be added within your
Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology,
I have a gift: an innate ability to find weird stuff in SEO. As an SEO professional, this ability can be both a blessing and
The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy
Microsoft Ads is now offering Cash back promotions to drive more sales and conversions for online retailers. How it works. The new feature is a Microsoft-run
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability
Google has launched the new version of Google News today on its 20th year anniversary of Google News. The new design, which we caught Google
Twitter’s looking to enhance its bonds with the developer community with the re-launch of its ‘Chirp’ conference, which brings together developers and members of Twitter’s
New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors. Credit: ©
Meta has just announced a settlement with the US Department of Housing and Urban Development (HUD) that will change the way they deliver housing ads
For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok
Time for a quick check in on the Elon Musk Twitter takeover – so how close are we to Elon becoming Tweeter–in-Chief? Musk addressed the
Not every brand has the budget for an in-house composer, let alone whatever Lady Gaga charges for a cookie collaboration. Fortunately, you can score (no
Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners
Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners
Meta has announced some changes to its policies relating to housing, employment and credit ads, as a result of a recent settlement with the US
[embedded content] Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and
Google has expanded its ‘All In’ marketing toolkit to include more insights on accessible marketing, in order to help ensure that advertisers consider accessibility within
YouTube’s celebrating 15 years of activity in the Asia Pacific region, with a new overview of its key achievements and app milestones for APAC users.
As part of its evolving metaverse vision, Meta has been keen to point out that no single company will ‘own’ the metaverse space, and singularly
Meta’s adding some new creator monetization options, including new metaverse and Web3-aligned options, as it looks to build the next platform for creative expression and
Meta CEO Mark Zuckerberg announced today they’re launching new ways for creators to make money on Facebook and Instagram. The updates and tools “will help
Whether you’re a brand or a content creator, there’s big bucks to be made on social media. Learn how to make money on Instagram in
In late April, John Mueller of Google announced a change in the format of the Google SEO office hours segment. Historically, Mueller would answer Google
Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews
Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab
If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar
What is Instagram promotion? It’s when you pay to promote (or boost) a post to users beyond your own following. Credit: © Article Source We
LaMDA has been in the news after a Google engineer claimed it was sentient because its answers allegedly hint that it understands what it is.
Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product
When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS
“I see clients, again and again, having to evaluate the value of making this [SEO] change over that change at the ticket level,” said Jessica
On Monday, June 20, TikTok hosted its first-ever company event at the 2022 Cannes Lions International Festival of Creativity. Several leaders of the social media
When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification
Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global
LinkedIn’s looking to provide more engagement options, in order to build on its record levels of user activity, with new comment and comment reply options
eCommerce brands take note – today, Meta is launching a new Community Feedback Policy in the US, which will provide more specific parameters on what’s allowed
While VR is the future, which will eventually facilitate the metaverse and more immersive digital experiences, AR is also playing an increasing role in advanced
Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content
As it looks towards the future of digital connection, Meta is developing various tools to help facilitate that process, which includes a major focus on
Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. It can make or break your
Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans
