NEWS ⭐️⭐️⭐️⭐️⭐️ Canberra Digital Agency
May 28, 2020

Technical SEO for Shopify: A guide to optimizing your store for search engines

Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your […]
May 28, 2020

How Marketing Certifications Will Level You Up

If you had a way to take yourself to the next level… In your career, in your business, in your relationships—okay, maybe not that last one, […]
May 28, 2020

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, […]
May 28, 2020

Google Ads credits for SMBs start rolling out

Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. […]
May 28, 2020

How Google crawls and indexes: a non-technical explanation [Video]

[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling […]
May 28, 2020

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched early May, but all leading digital marketers and […]
May 28, 2020

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies […]
May 28, 2020

The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on […]
May 27, 2020

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the […]
May 27, 2020

New Google My Business features aim to help SMBs pivot and survive COVID-19

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, […]
May 27, 2020

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads […]
May 27, 2020

SEL 20200527

Good morning, join us if you can, Today, I’ll be hosting Facebook ads experts Gil David, founder of Run DMG and Florian Litterst of Adventure.de, on […]
May 27, 2020

Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of […]
May 27, 2020

Celebrating Asian and Pacific Islander American Heritage Marketers This May

Incredible marketers from different cultures and backgrounds can easily fly under the radar in the broader digital marketing community. As we at DigitalMarketer move into our […]
May 27, 2020

Episode 255: 3 Insanely Good Reasons Why Done Is Better Than Perfect…Especially Now

Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to […]
May 27, 2020

What’s the right messaging when customers are divided about reopening? [Video]

[embedded content] As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to […]
May 27, 2020

Sonic Branding: Leverage the power of audio in your marketing strategy

You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and […]
May 27, 2020

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I […]
May 27, 2020

Blogging for Shopify: A unique SEO approach

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting […]
May 26, 2020

Top three marketing trends for the COVID-19 era

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on […]
May 26, 2020

Facebook Shops: Up next on Live with Search Engine Land

Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny […]
May 25, 2020

SEL 20200525

May 25, 2020 Good morning, we hope you’re enjoying a respite today, Memorial Day (unofficially) marks the start of a new season and a day to […]
May 23, 2020

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that […]
May 23, 2020

[Case Study] How DigitalMarketer Cut Our Cost Per Conversion By Over 50% In Less Than 7 days

As many of you know by now, getting people to your website is relatively easy. If this was all we had to do as marketers, the […]
May 23, 2020

Marketing during COVID means ongoing experimentation [Video]

[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved […]
May 23, 2020

How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a […]
May 23, 2020

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about […]
May 22, 2020

Top 5 Benefits to Working with a Business Coach

If you Google “Steve Jobs Business Coach,” you’re going to see this: Bill Campbell has been named the “Trillionaire Dollar Coach” after leading not just Steve […]
May 22, 2020

EP101: Using Internal Marketing To Get Your Team Behind Your Mission with DigitalMarketer’s Richard Lindner

The DigitalMarketer Podcast | EP101: Using Internal Marketing To Get Your Team Behind Your Mission with DigitalMarketer’s Richard LindnerThe DigitalMarketer Podcast | EP101: Using Internal Marketing […]
May 22, 2020

How to measure content KPIs during COVID [Video]

[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the […]
May 22, 2020

Shopify SEO Guide: How to increase organic traffic to your store

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search […]
May 21, 2020

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, […]
May 21, 2020

DM Favorites: Tools and Resources

Lately, every new day in quarantine has forced us to become more creative. Creative with our marketing initiatives, of course, but also creative with how to […]
May 21, 2020

Empathetic content marketing falls flat without authenticity [Video]

[embedded content] “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing […]
May 21, 2020

Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with […]
May 20, 2020

SEL 20200520

Good morning, sometimes you just want a yes or no answer. Bing can now respond to searches with “Yes” or “No” answers for certain queries. It […]
May 20, 2020

4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on […]
May 20, 2020

7 Things Every Marketer Should Be Doing Right Now

Marketers around the world right now are doing their best to keep their audience engaged and active. While no one really knows what the world will […]
May 20, 2020

Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade

In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this […]
May 20, 2020

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well […]
May 20, 2020

Google Shopping experts join Live with Search Engine Land Friday: Sign up to attend

This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by experts […]
May 20, 2020

Is automotive a bellwether for Google My Business trends during COVID-19?

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled […]
May 20, 2020

How to evaluate content marketing opportunities during COVID [Video]

[embedded content] “There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need […]
May 20, 2020

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. […]
May 20, 2020

Ecommerce and SEO: Past, present, and post COVID-19

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in […]
May 20, 2020

Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they […]
May 20, 2020

See who’s keynoting SMX Next

Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event designed to equip you with actionable […]
May 20, 2020

Bing migrates Submit URL, Block URL and Crawl Control to the new Webmaster Tools

Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX […]
May 19, 2020

Google Search Console adds new guided recipes reports

Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in […]
May 19, 2020

SEL 20200519

Small businesses have been particularly hard hit by the coronavirus pandemic — this has a ripple effect for employees, suppliers and those who market to these […]
May 19, 2020

Five ways to get more product exposure with high powered influencers

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour […]
May 18, 2020

Remarkable impacts of COVID-19 on Google SERPs

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new […]
May 18, 2020

Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land

[embedded content] This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: […]
May 16, 2020

How To Attract Your Ideal Client

Working with clients that aren’t a great fit can feel a lot like a dysfunctional relationship. Everyone is unhappy, no one feels understood, and try as […]
May 15, 2020

EP100: The Top Down Funnel & Mastering Google Ads with Kasim Aslam and John Moran of Solution 8

The DigitalMarketer Podcast | EP100: The Top Down Funnel & Mastering Google Ads with Kasim Aslam and John Moran of Solution 8The DigitalMarketer Podcast | EP100: […]
May 14, 2020

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May 14, 2020
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May 14, 2020
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May 14, 2020
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May 14, 2020
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May 14, 2020
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May 14, 2020

7 Ways to Keep Your Team Engaged While Working Remotely

If you’re anything like us, finding the motivation to get out of bed and crawl over to our computers to start working has become increasingly difficult […]
May 13, 2020

5 Lead Magnets Any Business Can Use

By now, you’ve probably heard us talk a lot about lead magnets. But just in case you’re unfamiliar, a lead magnet is an irresistible bribe offering […]
May 13, 2020

Episode 253: How to Positively Crush It With YouTube Ads in 2020, Part 2

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in […]
May 12, 2020
Best Digital Marketing Agency 2020 Canberra ACT

Best Digital Marketing Agency 2020

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2020 hosted by the APAC Insider Magazine. We’ve […]
May 12, 2020

It’s Not About Influencers, It’s About Partnerships

Does the word “influencer” leave the same confusing taste in your mouth as the word “TikTok”? A taste reminiscent of getting older and not understanding the […]
May 9, 2020

Create a Customer Avatar in 5 Easy Steps

A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff.  […]
January 5, 2019
cloud computing

We have moved to a cloud

In Dec 2018 the Stavridis Group has undergone a significant transformation. We left our physical business address of 16 years behind us and moved to a […]
March 20, 2018
Best Digital Marketing Agency 2018 Canberra ACT

Best Digital Agency 2018

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2018 hosted by the APAC Insider Magazine. We’ve […]
October 5, 2017

When is the Best Time to Send an Email Marketing Campaign [Infographic]

Published Oct. 5, 2017 Have you considered the relevance of timing when sending out your e-mail marketing campaigns? With more and more people consuming information on […]
October 5, 2017

Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has […]
October 5, 2017

The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails

It’s weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn’t exist. And even […]
October 5, 2017

Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]

Published Oct. 5, 2017 There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, […]
October 5, 2017

LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts

Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has […]
October 5, 2017

7 Tips for Using Emojis in Social Media Marketing

With 92% of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same […]
October 5, 2017

20 Effective Ways to Stop Boring Your Readers [Infographic]

Published Oct. 5, 2017 Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little […]
October 4, 2017

Instagram Adds Polls in Stories, New Creative Tools

Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results […]
October 4, 2017

Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price […]
October 4, 2017

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable […]
October 4, 2017

LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case […]
October 4, 2017

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

Today’s marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or […]
October 4, 2017

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

Published Oct. 4, 2017 So you want to know how to write a blog post but you don’t know where to start? Maybe you have a […]
October 4, 2017

3 Ways to Get Your Employees to Magnify Your Social Media Reach

Companies primarily use their social media presence to promote their services, products or organizational news – but is that really a productive way to capture a […]
October 4, 2017

5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

Are you using social media for your business marketing? If the answer is ‘no,’ then you’re likely losing money, because you’re missing opportunities to engage your […]
March 17, 2017
Best Digital Marketing Agency 2017 Canberra ACT

Best Digital Agency 2017

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2017 hosted by the APAC Insider Magazine. We’ve […]