NEWS ⭐️⭐️⭐️⭐️⭐️ Canberra Digital Agency
August 8, 2020

[UPDATED] 125 Books Every Marketer Should Read

Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be […]
August 8, 2020

SEL 20200807

Good morning, ready to mine that gold? You know search data has value, but are you evangelizing and sharing those insights throughout your organization? Contributor Sebastian […]
August 8, 2020

How to Use Instagram Reels in Your Marketing Strategy

Instagram Reels is here, and you’re probably feeling the pressure to create something. The question is, what do you create? Reels is a new Instagram feature […]
August 8, 2020

Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  […]
August 7, 2020

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate […]
August 7, 2020

Google adds ‘last updated’ hours notification to GMB profiles

Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago. Not a […]
August 7, 2020

5 Examples of Welcome Email Sign Up Offers

You have your email list ready to go and now it’s time to bring in the subscribers. You set your opt-in form live but… nothing happens. […]
August 7, 2020

Episode 112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C Interview)

The DigitalMarketer Podcast | Episode 112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C […]
August 6, 2020

Guide: How to structure a local SEO strategy for your business

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. […]
August 6, 2020

Google updates Search Console API infrastructure

Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes […]
August 6, 2020

SEL 20200806

Instagram Reels started rolling out in 50 countries on Wednesday.. It’s essentially impossible to talk about Instagram Reels without words like “clone” or “copycat” — of […]
August 6, 2020

The 24 Modern Marketing Commandments

There’s something brand-new marketers need to know. There’s a foundation for marketing—that when followed, it will lead to success. It’s a foundation that has transcended from […]
August 6, 2020

Why SEO right now?

With more people working from home and turning to Google for answers, it is more important than ever that businesses have information available that helps customers […]
August 6, 2020

SEO myth-busting: What is not a Google search ranking factor

SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter […]
August 6, 2020

Episode 265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

Perpetual Traffic | Episode 265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales | DigitalMarketer Perpetual Traffic | Episode 265: How to […]
August 6, 2020

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery […]
August 5, 2020

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data […]
August 5, 2020

SEL 20200805

Good morning, how did CCPA’s first month of enforcement treat you? Now that July has come and gone, Facebook’s default opt-in to keep advertisers compliant is […]
August 4, 2020

Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do […]
August 4, 2020

Ad industry groups launch effort to push for addressable media standards

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms are […]
August 4, 2020

Why You Shouldn’t Underestimate Soft Skills on a Resume

When you’re creating your resume, space conservation is everything. Since the ideal resume is no longer than two pages (though one page is best for everyone […]
August 4, 2020

SEL 20200803

SEOs should care about brand, says Robin Lord, a consultant at Distilled/Brainlabs. As an SEO, you’re likely judged on how many valuable sessions you can bring […]
August 3, 2020

Video: Jennifer Slegg on Google’s search quality raters guidelines

At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters […]
August 3, 2020

How to get a Knowledge Panel for your brand, even without Wikipedia

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to […]
August 3, 2020

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help […]
August 3, 2020

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, […]
August 3, 2020

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another […]
August 3, 2020

Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you […]
August 3, 2020

Foolproof guide to optimizing Shopify for SEO

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s […]
August 1, 2020

Christmas in July: A Marketer’s Guide to Escapism Campaigns

Everyone knows—or should know— that the role of good marketing is to sell you a state of mind or a transformation, rather than a product or […]
August 1, 2020

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the […]
July 31, 2020

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I […]
July 31, 2020

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your […]
July 31, 2020

SEL 20200731

Early indications are that it’s unlikely that the July Stop Hate for Profit boycott of Facebook Ads had a significant impact on the company’s revenues or […]
July 31, 2020

Pricing Your Agency Services

Pricing is one of the most plaguing questions out there when it comes to building an agency, or any business for that matter. Setting (or changing) […]
July 31, 2020

Episode 111: 7 Steps To Align Sales and Marketing with author of Creating Togetherness Jeff Davis

The DigitalMarketer Podcast | Episode 111: 7 Steps To Align Sales and Marketing with author of Creating Togetherness Jeff Davis The DigitalMarketer Podcast | Episode 111: […]
July 31, 2020

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. […]
July 30, 2020

40 Memes that Marketers Will Love

Memes should be an integral part of every content marketing strategy. There, we said it. It’s true though. Memes make for great top-of-the-funnel content. They’re simple, […]
July 30, 2020

Nine mistakes to avoid when contacting websites for backlinks

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, […]
July 29, 2020

What to Look for When Hiring a Community Manager

A community manager is the person you hire to talk to your leads or customers—and chances are they’ll spend MORE time talking to them than you […]
July 29, 2020

Episode 264: 7 Essential Traffic Tips From IBM’s Global SEO Strategist

This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse […]
July 29, 2020

10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough […]
July 24, 2020

Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, […]
July 24, 2020

What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.   Shortly afterward, Google made further amendments […]
July 24, 2020

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content […]
July 24, 2020

The impact of Coronavirus on digital marketing and effective solutions

30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine […]
July 23, 2020

1000 Ranking factors: How Google finds signals through the noise

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as […]
May 14, 2020

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May 14, 2020
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May 14, 2020
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May 12, 2020
Best Digital Marketing Agency 2020 Canberra ACT

Best Digital Marketing Agency 2020

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2020 hosted by the APAC Insider Magazine. We’ve […]
January 5, 2019
cloud computing

We have moved to a cloud

In Dec 2018 the Stavridis Group has undergone a significant transformation. We left our physical business address of 16 years behind us and moved to a […]
March 20, 2018
Best Digital Marketing Agency 2018 Canberra ACT

Best Digital Agency 2018

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2018 hosted by the APAC Insider Magazine. We’ve […]
October 5, 2017

When is the Best Time to Send an Email Marketing Campaign [Infographic]

Published Oct. 5, 2017 Have you considered the relevance of timing when sending out your e-mail marketing campaigns? With more and more people consuming information on […]
October 5, 2017

Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has […]
October 5, 2017

The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails

It’s weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn’t exist. And even […]
October 5, 2017

Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]

Published Oct. 5, 2017 There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, […]
October 5, 2017

LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts

Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has […]
October 5, 2017

7 Tips for Using Emojis in Social Media Marketing

With 92% of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same […]
October 5, 2017

20 Effective Ways to Stop Boring Your Readers [Infographic]

Published Oct. 5, 2017 Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little […]
October 4, 2017

Instagram Adds Polls in Stories, New Creative Tools

Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results […]
October 4, 2017

Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price […]
October 4, 2017

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable […]
October 4, 2017

LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case […]
October 4, 2017

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

Today’s marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or […]
October 4, 2017

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

Published Oct. 4, 2017 So you want to know how to write a blog post but you don’t know where to start? Maybe you have a […]
October 4, 2017

3 Ways to Get Your Employees to Magnify Your Social Media Reach

Companies primarily use their social media presence to promote their services, products or organizational news – but is that really a productive way to capture a […]
October 4, 2017

5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

Are you using social media for your business marketing? If the answer is ‘no,’ then you’re likely losing money, because you’re missing opportunities to engage your […]
March 17, 2017
Best Digital Marketing Agency 2017 Canberra ACT

Best Digital Agency 2017

It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2017 hosted by the APAC Insider Magazine. We’ve […]