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May 28, 2020
Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your […]
May 28, 2020
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If you had a way to take yourself to the next level… In your career, in your business, in your relationships—okay, maybe not that last one, […]
May 28, 2020
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, […]
May 28, 2020
Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. […]
May 28, 2020
[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling […]
May 28, 2020
30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May, but all leading digital marketers and […]
May 28, 2020
Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies […]
May 28, 2020
30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on […]
May 27, 2020
Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the […]
May 27, 2020
Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, […]
May 27, 2020
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads […]
May 27, 2020
Good morning, join us if you can, Today, I’ll be hosting Facebook ads experts Gil David, founder of Run DMG and Florian Litterst of Adventure.de, on […]
May 27, 2020
New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of […]
May 27, 2020
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Incredible marketers from different cultures and backgrounds can easily fly under the radar in the broader digital marketing community. As we at DigitalMarketer move into our […]
May 27, 2020
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Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to […]
May 27, 2020
[embedded content] As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to […]
May 27, 2020
You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and […]
May 27, 2020
Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I […]
May 27, 2020
One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting […]
May 26, 2020
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on […]
May 26, 2020
Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny […]
May 25, 2020
May 25, 2020 Good morning, we hope you’re enjoying a respite today, Memorial Day (unofficially) marks the start of a new season and a day to […]
May 23, 2020
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that […]
May 23, 2020
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As many of you know by now, getting people to your website is relatively easy. If this was all we had to do as marketers, the […]
May 23, 2020
[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved […]
May 23, 2020
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a […]
May 23, 2020
As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about […]
May 22, 2020
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If you Google “Steve Jobs Business Coach,” you’re going to see this: Bill Campbell has been named the “Trillionaire Dollar Coach” after leading not just Steve […]
May 22, 2020
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The DigitalMarketer Podcast | EP101: Using Internal Marketing To Get Your Team Behind Your Mission with DigitalMarketer’s Richard LindnerThe DigitalMarketer Podcast | EP101: Using Internal Marketing […]
May 22, 2020
[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the […]
May 22, 2020
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search […]
May 21, 2020
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, […]
May 21, 2020
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Lately, every new day in quarantine has forced us to become more creative. Creative with our marketing initiatives, of course, but also creative with how to […]
May 21, 2020
[embedded content] “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing […]
May 21, 2020
30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online. To encourage growth, companies may need to pivot the way they interact with […]
May 20, 2020
Good morning, sometimes you just want a yes or no answer. Bing can now respond to searches with “Yes” or “No” answers for certain queries. It […]
May 20, 2020
Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light on […]
May 20, 2020
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Marketers around the world right now are doing their best to keep their audience engaged and active. While no one really knows what the world will […]
May 20, 2020
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In 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this […]
May 20, 2020
Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well […]
May 20, 2020
This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by experts […]
May 20, 2020
Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled […]
May 20, 2020
[embedded content] “There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need […]
May 20, 2020
YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. […]
May 20, 2020
30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in […]
May 20, 2020
30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they […]
May 20, 2020
Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event designed to equip you with actionable […]
May 20, 2020
Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX […]
May 19, 2020
Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in […]
May 19, 2020
Small businesses have been particularly hard hit by the coronavirus pandemic — this has a ripple effect for employees, suppliers and those who market to these […]
May 19, 2020
30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour […]
May 18, 2020
30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new […]
May 18, 2020
[embedded content] This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: […]
May 16, 2020
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Working with clients that aren’t a great fit can feel a lot like a dysfunctional relationship. Everyone is unhappy, no one feels understood, and try as […]
May 15, 2020
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The DigitalMarketer Podcast | EP100: The Top Down Funnel & Mastering Google Ads with Kasim Aslam and John Moran of Solution 8The DigitalMarketer Podcast | EP100: […]
May 14, 2020
May 14, 2020
Page optimised for Canberra SEO Search Engine Optimisation Canberra SEO Search Engine Optimisation ACT Our digital marketing services are tailored to send targeted traffic […]
May 14, 2020
May 14, 2020
May 14, 2020
May 14, 2020
May 14, 2020
May 14, 2020
May 14, 2020
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If you’re anything like us, finding the motivation to get out of bed and crawl over to our computers to start working has become increasingly difficult […]
May 13, 2020
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By now, you’ve probably heard us talk a lot about lead magnets. But just in case you’re unfamiliar, a lead magnet is an irresistible bribe offering […]
May 13, 2020
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Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in […]
May 12, 2020
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It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2020 hosted by the APAC Insider Magazine. We’ve […]
May 12, 2020
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Does the word “influencer” leave the same confusing taste in your mouth as the word “TikTok”? A taste reminiscent of getting older and not understanding the […]
May 9, 2020
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A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff. […]
January 5, 2019
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In Dec 2018 the Stavridis Group has undergone a significant transformation. We left our physical business address of 16 years behind us and moved to a […]
March 20, 2018
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It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2018 hosted by the APAC Insider Magazine. We’ve […]
October 5, 2017
Published Oct. 5, 2017 Have you considered the relevance of timing when sending out your e-mail marketing campaigns? With more and more people consuming information on […]
October 5, 2017
Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has […]
October 5, 2017
It’s weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn’t exist. And even […]
October 5, 2017
Published Oct. 5, 2017 There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, […]
October 5, 2017
Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has […]
October 5, 2017
With 92% of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same […]
October 5, 2017
Published Oct. 5, 2017 Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little […]
October 4, 2017
Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results […]
October 4, 2017
It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price […]
October 4, 2017
It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable […]
October 4, 2017
Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case […]
October 4, 2017
Today’s marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or […]
October 4, 2017
Published Oct. 4, 2017 So you want to know how to write a blog post but you don’t know where to start? Maybe you have a […]
October 4, 2017
Companies primarily use their social media presence to promote their services, products or organizational news – but is that really a productive way to capture a […]
October 4, 2017
Are you using social media for your business marketing? If the answer is ‘no,’ then you’re likely losing money, because you’re missing opportunities to engage your […]
March 17, 2017
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It gives us great pleasure to announce that The Stavridis Group has received an Australian Business Award in 2017 hosted by the APAC Insider Magazine. We’ve […]