social media marketing | Category
July 7, 2020

How to increase organic traffic: 14 Practical tips

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis […]
July 3, 2020

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before […]
July 2, 2020

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads […]
June 30, 2020

July boycott: Marketing without Facebook Ads

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the […]
June 27, 2020

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets […]
June 24, 2020

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized […]
June 19, 2020

This start-up is using AI to suggest emojis, social content for SMBs

There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on […]
May 14, 2020

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May 14, 2020
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May 14, 2020
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October 5, 2017

When is the Best Time to Send an Email Marketing Campaign [Infographic]

Published Oct. 5, 2017 Have you considered the relevance of timing when sending out your e-mail marketing campaigns? With more and more people consuming information on […]
October 5, 2017

Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has […]
October 5, 2017

The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails

It’s weird when you think of it now, but in the early days of YouTube, the option to upload a custom thumbnail didn’t exist. And even […]
October 5, 2017

Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]

Published Oct. 5, 2017 There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, […]
October 5, 2017

LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts

Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has […]
October 5, 2017

7 Tips for Using Emojis in Social Media Marketing

With 92% of the online population using emojis, it makes sense for marketers to get in on the action. Emojis enable you to speak the same […]
October 5, 2017

20 Effective Ways to Stop Boring Your Readers [Infographic]

Published Oct. 5, 2017 Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little […]
October 4, 2017

Instagram Adds Polls in Stories, New Creative Tools

Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results […]
October 4, 2017

Instagram's Adding New Shopify Tags to Enable In-Stream Purchases

It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price […]
October 4, 2017

The Value of Getting Personal on Social Media

It’s wonderful that we live in a world where technology enables us to conduct transactions online with people across the globe – it would be unfathomable […]
October 4, 2017

LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

Here’s a sentence I hadn’t anticipated writing: LinkedIn’s adding new, Snapchat-like video filters to its app. Yes, LinkedIn is also copying Snapchat – though their use-case […]
October 4, 2017

Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

Today’s marketer has no guarantee of reaching their audience on any medium. Not on Facebook or Instagram. Not on LinkedIn or Twitter. Not on YouTube or […]
October 4, 2017

12 Simple Steps for Writing an Awesome Blog Post [Infographic]

Published Oct. 4, 2017 So you want to know how to write a blog post but you don’t know where to start? Maybe you have a […]
October 4, 2017

3 Ways to Get Your Employees to Magnify Your Social Media Reach

Companies primarily use their social media presence to promote their services, products or organizational news – but is that really a productive way to capture a […]
October 4, 2017

5 Brilliant Social Media Campaigns (and What You Can Learn from Them)

Are you using social media for your business marketing? If the answer is ‘no,’ then you’re likely losing money, because you’re missing opportunities to engage your […]