seo canberra | Category
July 10, 2020

When will we return to in-person events? Answer our survey

Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the […]
July 10, 2020

WFH digital marketers and tech workers are more productive — and burned out

Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by […]
July 10, 2020

Five Google Trends charts that show the impact of COVID-19

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new […]
July 9, 2020

How technology is changing what it means to be an effective (search) marketer

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director […]
July 9, 2020

What does commitment to diversity look like in an organization?

[embedded content] In this clip, speakers discuss commitment, communication and plans of action to “It’s really important that [executives] acknowledge that this is important to the […]
July 9, 2020

Google Ads app supports manager accounts

Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts […]
July 9, 2020

How audience insights can improve your campaign’s bottom line

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns […]
July 9, 2020

Google Images adds more facts about images with the Knowledge Graph

Google announced it has launched a new feature within Google Image search on mobile to show “quick facts about what you see on Google Images.” Google […]
July 9, 2020

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. […]
July 8, 2020

How to create new Google Shopping insight reports in Data Studio

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one […]
July 8, 2020

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is […]
July 8, 2020

The impact of COVID-19 on marketing and SEO

CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, […]
July 8, 2020

Is it time for Google Scotland?

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to […]
July 8, 2020

How to set up a simple Google Ads testing framework for continual campaign optimization

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages […]
July 8, 2020

If you think you’re link building, you’re doing it wrong

30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts […]
July 8, 2020

Google Rich Results Test tool now out of beta

Google announced that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.” […]
July 7, 2020

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential […]
July 7, 2020

Replay: What SEO practitioners can do to make sites ‘algorithm-proof’

[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this […]
July 7, 2020

How to increase organic traffic: 14 Practical tips

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis […]
July 7, 2020

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have […]
July 6, 2020

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search […]
July 6, 2020

Regular expression filter support coming to Google Search Console performance reports

Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google […]
July 4, 2020

Interview with Lior Davidovitch, the founder of PUBLC

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets […]
July 3, 2020

Google updated guidelines to say spam reports are not for manual actions

Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam […]
July 3, 2020

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s […]
July 3, 2020

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before […]
July 3, 2020

The three most critical marketing metrics to measure right now

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six […]
July 3, 2020

With new ‘pilot program,’ Google again testing ads on local business profiles

Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to […]
July 3, 2020

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

[embedded content] As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up […]
July 2, 2020

SEL 20200702

Good morning, are you sitting out or staying in? Day one of the Facebook boycott is behind us. More than 500 advertisers have signed on. For […]
July 2, 2020

WSJ: GoogleBot can add products to shopping carts

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart […]
July 2, 2020

SEL 20200701

Good morning, welcome to July, The Facebook protest kicks off today. See the latest on which brands have joined. And, in case you missed it, contributor […]
July 2, 2020

CCPA enforcement begins now and most companies aren’t ready

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The […]
July 2, 2020

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating […]
July 2, 2020

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads […]
July 2, 2020

What publishers need to consider before dropping AMP [Video]

[embedded content] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows […]
July 2, 2020

How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your […]
July 2, 2020

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It […]
July 1, 2020

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help […]
July 1, 2020

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and […]
July 1, 2020

What to look at when considering a Digital Asset Management platform

When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the […]
July 1, 2020

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads […]
July 1, 2020

Bing supports rel=sponsored & rel=ugc

A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition […]
July 1, 2020

Bing updates its Webmaster Guidelines

Bing has vastly updated its Bing Webmaster Guidelines. The new updated guidelines is broken down into multiple sections including: How Bing finds and indexes your site […]
July 1, 2020

Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Bing’s newly updated Webmaster Guidelines documents how the search engines generally decides how to rank web pages in its search results. Bing breaks down how it […]
July 1, 2020

Google advanced search: Six powerful tips for better SEO

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of […]
July 1, 2020

Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

[embedded content] The lack of diversity in the advertising and marketing industry is not a new issue. Despite loads of research on the business benefits of […]
June 30, 2020

SEL 20200630

Users are sharing more content via messaging apps, according to a new report on visual media from Cloudinary. The chart above shows the year-over-year spike in […]
June 30, 2020

Top 5 free backlink checkers you should be using

Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one […]
June 30, 2020

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the […]
June 30, 2020

Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, […]
June 30, 2020

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end […]
June 30, 2020

July boycott: Marketing without Facebook Ads

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the […]
June 30, 2020

Google tests showing Analytics data in Search Console with ‘Insights’

Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of […]
June 30, 2020

Google positioned to dominate the ‘O2O economy’

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical […]
June 30, 2020

Free Google product listings expand to knowledge panels

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search […]
June 29, 2020

Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land

In February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company, announced […]
June 29, 2020

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk […]
June 29, 2020

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and […]
June 27, 2020

Updated: The brands boycotting Facebook and Zuckerberg’s response

This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their […]
June 27, 2020

Make the most of your search budget with call analytics

Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform […]
June 27, 2020

CPG giant Unilever announces no more Facebook, Twitter ads through 2020

Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter […]
June 27, 2020

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets […]
June 26, 2020

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, […]
June 26, 2020

‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins

Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram […]
June 26, 2020

Bing brings visual search to product ads

Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the […]
June 26, 2020

Google will now auto-delete your location history after 18 months

Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention […]
June 26, 2020

How to diagnose and fix a search rankings dip

When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying […]
June 26, 2020

Pro Tip: Table of contents can provide additional link options in organic search

Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that real estate any way we can. These […]
June 26, 2020

Google upgrades enterprise messaging capabilities in Maps and Search

Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in […]
June 26, 2020

Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different […]
June 25, 2020

Google agrees to start paying for news content

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights […]
June 25, 2020

How to improve efficiency between SEO and IT teams

When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO […]
June 25, 2020

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I learned […]
June 25, 2020

Content marketing in times of disruption

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, […]
June 25, 2020

The need for (mobile) speed: Small improvements have a big conversion impact

Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a […]
June 25, 2020

Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing […]
June 25, 2020

How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to […]
June 24, 2020

Google confirms fixing issue with indexing Disqus comments

Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It […]
June 24, 2020

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized […]
June 24, 2020

Web Vitals come to Google’s Test My Site tool

Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool […]
June 24, 2020

Google tests feeds for App install campaigns, expands deep linking and reporting

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking […]
June 24, 2020

SEL 20200624

Good morning, we’re on a roll. Day two of SMX Next starts at 1:00 p.m. ET today with keynotes from Greg Sterling on Google My Business […]
June 24, 2020

Welcome to the Predictive Marketing Era

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the […]
June 24, 2020

What 20 years of Google algorithm updates say about what SEOs should focus on next

In my SEO keynote talk during our SMX conference SMX Next, I discussed what SEOs can learn from the historical record of Google search algorithm updates. […]
June 24, 2020

Are brand crashers driving up your paid search CPCs?

In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident […]
June 24, 2020

Ecommerce marketing this Independence Day will be tricky: Four must dos

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely […]
June 24, 2020

Is top of the funnel content under attack? How the SERP is set to change

I’m a big believer in paying a lot of attention to the details of Google’s goings and comings. So when Google was found to be utilizing […]
June 24, 2020

Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become […]
June 23, 2020

The Google Assistant may start calling businesses to confirm in-stock inventory

The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through […]
June 23, 2020

What’s Digital Commerce Advertising and what tools can help?

Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue […]
June 23, 2020

Apple’s Siri gets first major redesign in years

Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not […]
June 23, 2020

Google to see first U.S. revenue decline, including paid search, says forecaster

Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its earlier […]
June 23, 2020

Studying the anatomy of a successful high-conversion landing page

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The […]
June 23, 2020

Google adds ClaimReview or Fact Check schema support for images

Google announced it now supports the ClaimReview or Fact Check schema markup for Google Images. This is in addition to Google supporting this on Google News […]
June 23, 2020

Starting tomorrow: 40+ free expert-led search marketing sessions

Ready to drive more traffic, leads, and sales? Log on to SMX Next tomorrow, June 23, through Wednesday, June 24 from ~ 1:00pm – 5:30pm ET for 40+ free […]
June 22, 2020

Video: Daniel Waisberg from Google on Search Console and the Search Relations Team

At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about […]
June 22, 2020

5 essential tips for optimizing your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and […]
June 22, 2020

SEL 2020062

Good morning, would you pay for a search engine?  Google’s former head of ads Sridhar Ramaswamy is betting people will subscribe to an ads-free search engine. […]
June 20, 2020

Google launches Keen, a new personalized search-discovery-social mashup

To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that […]