search engine optimisation | Category
July 10, 2020

Five Google Trends charts that show the impact of COVID-19

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new […]
July 9, 2020

How audience insights can improve your campaign’s bottom line

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns […]
July 8, 2020

If you think you’re link building, you’re doing it wrong

30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts […]
July 7, 2020

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential […]
July 7, 2020

How to increase organic traffic: 14 Practical tips

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis […]
July 4, 2020

Interview with Lior Davidovitch, the founder of PUBLC

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets […]
July 3, 2020

How A/B and multivariate testing can skyrocket your social media conversions

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s […]
July 3, 2020

The three most critical marketing metrics to measure right now

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six […]
July 2, 2020

How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your […]
July 1, 2020

Google advanced search: Six powerful tips for better SEO

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of […]
June 30, 2020

Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, […]
June 26, 2020

Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different […]
June 25, 2020

Nine tips to increase the average order value (AOV) of your ecommerce store

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing […]
June 25, 2020

How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to […]
June 24, 2020

Ecommerce marketing this Independence Day will be tricky: Four must dos

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely […]
June 24, 2020

Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become […]
June 23, 2020

Studying the anatomy of a successful high-conversion landing page

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The […]
June 20, 2020

Content creation guide: How to effectively think of SEO at every stage

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of […]
June 19, 2020

Top five B2B digital marketing tips during COVID-19 times

30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor user […]
June 19, 2020

How to turn your customer feedback into a driving force for your product

30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect […]
June 19, 2020

Eight great tips for internal site search optimization

30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should […]
June 17, 2020

Five SEO content types to power and grow your business through 2020

30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent […]
June 17, 2020

How to manage a high-performing content marketing team

30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes […]
June 17, 2020

How to use headlines to help create and optimize content

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to […]
June 16, 2020

The ongoing race between ad blockers and ad tech: Who’s winning?

30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – […]
June 15, 2020

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to […]
June 12, 2020

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers […]
June 12, 2020

How to win at SEO with FAQ schema markup

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to […]
June 12, 2020

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and […]
June 12, 2020

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long […]
June 11, 2020

Digital marketing during COVID-19 times: Data-driven insights

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 […]
June 10, 2020

How to create social media content that builds your brand

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of […]
June 10, 2020

Correlating online behavior to pandemic events and accelerating future digital

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression.   Consumers […]
June 9, 2020

10 Advanced SEO tactics to drive more traffic to your website

30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation.  The easiest way to improve search visibility is to […]
June 9, 2020

How to adapt SEO strategies for the zero-click search landscape

30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ […]
June 5, 2020

SEO on a shoestring budget: What small business owners can do to win

30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be […]
June 3, 2020

Online reputation management: Seven steps to success

30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. […]
June 3, 2020

Six must-know international SEO tips to expand business

30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture, and search habits. It’s not a […]
June 2, 2020

Seven tips for full funnel SEO in 2020

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to […]
June 2, 2020

How the global lockdown is changing user behavior and digital consumption

30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time […]
May 30, 2020

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not […]
May 29, 2020

Five quick ways to speed up your ecommerce conversions

30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, […]
May 28, 2020

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched early May, but all leading digital marketers and […]
May 28, 2020

The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on […]
May 26, 2020

Top three marketing trends for the COVID-19 era

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on […]
May 23, 2020

How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a […]
May 21, 2020

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, […]
May 21, 2020

Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with […]
May 20, 2020

Ecommerce and SEO: Past, present, and post COVID-19

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in […]
May 20, 2020

Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they […]
May 19, 2020

Five ways to get more product exposure with high powered influencers

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour […]
May 18, 2020

Remarkable impacts of COVID-19 on Google SERPs

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new […]