Good morning, we’re on a roll.
Day two of SMX Next starts at 1:00 p.m. ET today with keynotes from Greg Sterling on Google My Business and the evolution of local search and George Nguyen on content marketing in times of disruption.
Barry Schwartz dazzled the audience with a history of Google algorithm updates of the past 20 years and how SEOs can prepare for the next big one. I welcomed PPC marketers to the Predictive Marketing Era and discussed why, in this age of machine learning and AI, we need to focus on the bigger picture and look at revenue optimization instead of just channel optimization. I also sat down with Microsoft Advertising’s GM Steve Sirich to chat about the future of search and digital marketing.
Then we heard from many great marketers, such as Bruce Clay, Cyrus Shepard, Danielle Waller, Holly Miller Anderson, Mike Henderson, Chrisi Olson and John Shehata to name just a few. If you missed any of yesterday’s sessions, not to worry: they’re all on-demand with your free registration.
Thanks for joining us,