SEL 2020062 | Digital Agency Canberra
Google launches Keen, a new personalized search-discovery-social mashup
June 20, 2020
5 essential tips for optimizing your Google Ads Campaigns
June 22, 2020

Good morning, would you pay for a search engine? 

Google’s former head of ads Sridhar Ramaswamy is betting people will subscribe to an ads-free search engine. Ramaswamy is getting ready to unveil a new search engine and direct competitor to Google called Neeva, the New York Times reported Friday. Ramaswamy also told the Times that the quality and usefulness of search results on Google has been compromised by the focus on ad revenue. Ouch. It’s a big, fascinating move that will be interesting to watch. 

Another start-up venture, HelloWoofy, wants to streamline social for small businesses. It’s got scheduling and all that, but it’s real hook is bringing automation to social content creation. The platform’s autosuggestion functionality gives users who might not know what to say, or are pressed for time, suggestions for text, emojis, images and hashtags. HelloWoofy also announced an integration with Hootsuite Friday. 

SMX Next kicks off tomorrow! Barry Schwartz (SEO) and I (PPC) go head-to-head with keynotes starting at 1pm ET, followed by a full agenda of great sessions. 

At the end of the day, Barry will host a special Live with Search Engine Land on “What SEO Practitioners Can Do To Be ‘Algo-proof’” with Eric Wu, VP of Growth at Honey Science, and I’ll host one on “How To Future-Prep Your Skills To Advance Your Marketing Career” with Natalie Barreda, senior manager of media at T-Mobile and Mike Henderson, CMO at SuretyBonds.

On Wednesday, I’m particularly excited about a session on Addressing Diversity Recruitment & Retainment in marketing organizations. We have a fantastic panel who will be discussing actionable ways for agencies, marketing organizations and their employees to affect change. Check out the agenda and register for SMX Next here.  

Read on for a Pro Tip from Joe Martinez and more. 

Ginny Marvin,
Editor-in-Chief