SEL 20200520 | Digital Agency Canberra
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
May 20, 2020
Free resources to grow your business during lockdown
May 21, 2020

Good morning, sometimes you just want a yes or no answer.

Bing can now respond to searches with “Yes” or “No” answers for certain queries. It uses Natural Language Representation (NLR) modeling to infer responses. Users will see the direct answer along with a carousel of related excerpts.

Bing also announced at SMX London yesterday that it has migrated the Submit URL, Block URL and Crawl Control features to the new Bing Webmaster Tools portal. SEOs will be able to use the current and new pages simultaneously for a brief period before Bing deprecates the current pages in a few weeks.

Goodbye, Jet.com. Walmart U.S. announced it is going to “discontinue” Jet.com, the e-commerce start-up it acquired in 2016 for $3.3 billion. Despite steep investment and several operational and strategic shifts, Jet.com never materialized as a force in e-commerce. Walmart put a good face on it, saying Jet helped the company accelerate its “omni strategy.” And omni-channel is how Walmart is thinking about growing its e-commerce business, with a mix of offerings, including buy-online-pickup-in-store, delivery, ship from store and marketplace sales. 

Hello, YouTube Select. YouTube is revamping its premium advertising program, formerly known as Google Preferred. While Google Preferred was only available in a handful of markets, the new YouTube Select will be available globally, wherever YouTube advertising is available. Advertisers will be able to target “lineups,” packages of popular content around topics such as beauty & fashion, comedy, and technology, that are tailored to each market. Some lineups will be available via Google Ads and Display & Video 360. It will also offer advertisers the ability to target connected TV viewers for the first time. YouTube and YouTube TV have seen a surge in TV screen viewing during the COVID-19 pandemic. 

On Friday, I’ll chat with Shopping ads experts Kirk Williams of ZATO and Mike Ryan of Smarter Ecommerce about all things Shopping on Live with Search Engine Land. Sign up to join us live

Read on for a Pro Tip about what the automotive sector might indicate about GMB performance across verticals and more.

Ginny Marvin,
Editor-In-Chief