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This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall.

Related: Foursquare and Factual merge, CEO Shim to lead combined company

The session explored what location data is telling us about consumer behavior during the COVID-19 pandemic. They also examined the near-term outlook for store visitation and spoke about how brands and marketers can use location intelligence as they plot a way forward. 

Watch the replay above.

Related: Stores have been closed so location data isn’t relevant, right? Wrong.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

Meanwhile, watch our latest session replay on local search marketing below:

Want more Live with Search Engine Land? Get it here:


About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.