Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned for the near future.
For retailers managing Microsoft Shopping Campaigns, this feature may increase their product discoverability on Bing’s platform. On the flip side, it may also facilitate comparison shopping, creating a more competitive environment for similar products.