In paid search, your most effective and affordable strategy should be to leverage your brand. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services.
Your brand terms, experience, message and USPs are what differentiates you – this should be your safe space in paid search, your home, your party. There’s only one problem… Other brands are crashing your party!
Your brand home is constantly under attack in paid search from businesses and brands freeloading on your brand equity, bidding on your brand terms and using your brand name and trademarks in their ad copy. These are the brand crashers driving up your brand CPCs.
Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your click-share. Visit Digital Marketing Depot to download “Brand Crashers: How to get rid of them & what to do next.“