Canberra Web Design Canberra Graphic Design Canberra Video Canberra Animation CD duplication Canberra designers

INTERNET MARKETING & ADVERTISING

canberra web design, canberra design agencies, canberra graphic design, video production, cd duplication, dvd duplication

Internet marketing, or online marketing, refers to our advertising and marketing efforts that use the Web to generate enquiries and drive direct sales via electronic commerce.   Our Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

The Stavridis Group does not recommend email marketing, as this is perceived equivalent to email spamming.   Our strengths are in the areas of Web Organic Marketing (SEO), AdWords/Bing marketing & Advertising and Social Media Marketing (Facebook, Google+ & Twitter).

  • SEO INTERNET MARKETING

    Our SEO (Search Engine Optimisation) Internet Marketing strategies will help you:

    1. Find new customers and assist growth

    If you think about it, one of the main reasons you have a website is to increase and differentiate your customer base. It is a fact that businesses that have a website grow twice as fast as businesses that do not have a website.

    SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers.

    2. Explore new markets

    The web is definitely one of the fastest growing markets in World economy, however it is not the only one. Our successful SEO campaigns will help you find new markets and explore new economies. Internet Marketing using social media platforms and mobile marketplaces can take your traffic levels to a whole new stage, by boosting your SEO performance.

    3. Achieve better conversion rates

    An SEO optimised website is fast, easy to use and compatible with mobile and tablet devices. This also translates to better conversions i.e. visitors coming to your website are more likely to become customers, subscribers or loyal visitors.

    4. Build brand awareness through better rankings

    One of the hidden advantages of ranking in the top positions of the SERPs is brand awareness. Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. Small businesses that need to build an Internet Marketing brand awareness (either for local purposes or for expanding nationally) need to invest in SEO and gain top positions for the terms related to their business. This is not the 90’s anymore, and search engines play a vital role in building/destroying a brand.

    5. Stay in-synch with latest developments

    The search engine industry is one of the fastest changing industries in the World. Rules and practices change all the time, and if you can stay in-synch with the latest Internet Marketing developments, then it is for your benefit.

    SEO Internet Marketing is a continuous activity and if you engage with the Stavridis Group on an ongoing support basis, we will give you the necessary advice in order for you to not miss any opportunities.

    6. Bypass competition

    Imagine two businesses in the same niche, selling similar products at similar prices. One of them has a search engine optimised website and the other one has a non-optimized web presence. With all other characteristics being equal, which company do you think is more successful? Which company will gain more customers from local SEO Internet Marketing and which company is likely to grow faster?

    Do not underestimate the power of search engines and SEO Internet Marketing and don’t forget: if your competitors are doing SEO Internet Marketing and social media marketing, then you have to do it as well. If, on the other hand, they are not using this strategy at all, then it is your chance to differentiate and take that leap ahead.

    7. Stay Open for business 24×7

    A business that receives organic traffic is as if it is open for 24 hours per day, 7 days a week. That is the magic of the Internet Marketing and SEO. We will Invest time to get your website on top of the SERPs and gain new customers while your business is closed!

    8. Improve social media

    A website with high rankings will also gain more social media exposure. The relationship between SEO Internet Marketing and social media is bi-directional. Social media popularity is good for SEO purposes, and SEO brings more social media visibility. In simple terms, websites are more likely to receive a LIKE / Tweet / +1 to a page when they are found in the first few positions of the search engine results page, rather than when they are not highly ranked.

  • INTERNET MARKETING & ADVERTISING

    The Stavridis Group will design and promote all of your Online Advertising
    (also called, ‘Online Marketing’, or, ‘Internet Marketing & Advertising’).  This form of marketing uses the Internet to deliver promotional marketing messages to consumers.

    It includes search engine marketing (SEM / AdWords, YouTube & Bing), social media marketing (Facebook, Google+), advertising through our partners such as Reach Local and many types of display advertising (including web banner advertising), and mobile advertising.

    It includes search engine marketing (SEM / AdWords, YouTube & Bing), social media marketing (Facebook, Google+), advertising through our partners such as Reach Local and many types of display advertising (including web banner advertising), and mobile advertising.

  • SOCIAL MEDIA INTERNET MARKETING & ADVERTISING

    The Stavridis Group will design a Social media strategy for your business to gain website traffic or attention through social media sites (Facebook, Twitter and Google+).

    Our Social Media Marketing Programs usually focus on efforts to create content that attracts attention and encourages readers to share it across their social networks.

    For every social marketing activity we generate, such as an event, product, service or brand associated with your company, we encourage consumers to like & share the content via the Internet (e.g., websites, social networks, instant messages, news feeds, etc).

    Our experts are constantly monitoring the effects of the content’s message upon the target audience; looking for ways to improve their performance. We treat Social Media Marketing as a rapid, electronic word-of-mouth (eWoM), which tends to be more trusted among consumers as it is often heard though a friend, as opposed to the brand or company itself. This form of marketing results in earned media, rather than paid media.

BENEFITS OF
INTERNET MARKETING
& ADVERTISING

Internet Marketing is important as it aligns with the way consumers make purchasing decisions. Studies by analysts, such as Gartner, indicate that the number of consumers who use social media are increasing, and that generally, before consumers make any final decisions on purchases, they themselves conduct research through their technological devices to inform themselves about the products they are/could be buying. Internet Marketing enables you to build relations with customers and prospects through regular, low-cost personalised communication, reflecting the move away from mass marketing.

CONVENIENCE

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

REACH

By marketing on the Internet, you overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localisation services to ensure that your products are suitable for local markets and comply with local business regulations. Localisation services include translation and product modification to reflect local market differences.

COST

Marketing products on the Internet costs less than marketing them through a physical, retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in accordance with demand, keeping your inventory costs low.

PERSONALISATION

Internet marketing enables you to personalise offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

BUILD RELATIONSHIPS

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Informing customers regularly with special, personalised offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

SOCIAL MEDIA

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.

internet marketing web

internet marketing

Please contact us for all your internet marketing needs

The Stavridis Group is a internet marketing and web marketing group based in the National Capital of Australia.

internet marketing

We began as a internet marketing marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web internet marketing firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a internet marketing marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new internet marketing firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a internet marketing marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web internet marketing firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a internet marketing marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new internet marketing firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients.

internet marketing

Our design portfolios demonstrate the richness of our in-house skills.

web marketing

Review Date
Reviewed Item
internet marketing
Author Rating
5
CONTACT US

Your first name (required)

Your surname (required)

Company (if any)

Your Email (required)

Your Phone No. (required)

Your Message

Prove that you are human. Please enter this code captcha into the box below

 

WE ACCEPT