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WEB DESIGN CANBERRA & SEO

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Designing a winning website requires a well-thought-out, online strategy focused on reaching organisational goals.

At Stavridis Group, rather than focusing on HTML, CSS or programming, we focus on the key strategies, content and design elements that go into creating a strategic Web presence.

Phases of our Web Design Process

The Web design process is not unlike other communication processes. If you are familiar with developing a creative brief, a public relations plan, a communication plan or a new product, the phases will look very familiar.

The phases of the Web design process include the following steps.

  • WEBSITE PROJECT DEFINITION

    Organisations have a need to communicate to stakeholders about their positions on issues and make audiences aware of their products and services. Many times, the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first steps in the web design process.

    Once all the information and assessments gathered from the stakeholder interviews are completed, they should be collected in a well-formatted project brief.

  • ONLINE COMPETITOR ANALYSIS

    You likely already have a good idea who many of your competitors are; but be aware that business competitors are not always SEO competitors. From the  Stavridis Group SEO perspective, your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. It is very likely, however, that you also have direct competitors who you know nothing about. This is where using our competitive intelligence analysis can help.
  • KEYWORD ANALYSIS

    If we don’t have the right keywords during the web design process, your website won’t rank well for anything related to your website, and people won’t find you.

    Our team will research the right keywords for your product or service in order to achieve a high ranking position in the main three search engines (Google, Bing and Yahoo).

  • WEBSITE ARCHITECTURE

    Site architecture includes the sitemap and wireframes of pages. Creating the sitemap ensures that you have considered all the key pages in the site; showing their relationship to each other and defining how the overall navigation should be structured. Wireframes provide a detailed view of the content that will appear on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page.
  • WEB DESIGN VISUALS

    Once the blueprint for the site has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual style will most likely be determined by the visual brand of the organisation; the goal being to connect the Web with all other forms of the organisation’s communications. The organisation’s brand plays an important role in this part of the process, as the Stavridis Group designers will want to visually convey key brand perceptual ideas within the design.
  • WEBSITE DEVELOPMENT

    With designs approved, it is time to flesh out the design of the pages, develop new content and refine old content, as well as create videos, slideshows, podcasts and other media which will appear on the site. Additionally, this is also the time to start to build out the HTML and CSS of the site.
  • WEBSITE TESTING

    Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live.
  • WEBSITE LAUNCH

    The big day. We have tested the site, have had it reviewed and approved by the project stakeholders, and we are ready to launch. But once the site is launched, the project isn’t over — we should be prepared to address feedback from users adapting to the new site. We usually expect to make some immediate changes to the site, such as fixing broken links, editing copy and making adjustments. The Web is a fluid medium that changes on a daily, if not hourly basis — change is inevitable.
  • WEBSITE MAINTENANCE

    Websites are living, breathing entities and need constant care and maintenance. Updating content, making changes to the backend and fixing broken links are all in a day’s work. All of these phases are critical to the Web design process. But the thread that runs through the process is strategy: the desire to achieve a goal, to move the organisation forward, to prosper in a competitive environment. The Stavridis Group will propose a strategy/plan for ongoing support and maintenance.

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Please contact us for all your web design needs

The Stavridis Group is a web design and web marketing group based in the National Capital of Australia.

web design

We began as a web design marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web web design firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a web design marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web design firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a web design marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web web design firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients. We began as a web design marketing arm of cpic.com.au in 1993 and we got incorporated and emerged as a brand new web design firm, the STAVRIDIS GROUP, in 2002. Over the last 20+ years we have produced some amazing work across all types of media: print, video, CDROM, multimedia, DVD, TV, radio, social media and the Internet for both Corporate and Government clients.

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Our design portfolios demonstrate the richness of our in-house skills.

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