We appreciate the incredible beauty and design in the world around us, and from this, we apply the same formula for beauty to our own creative works. We are following the thoughts of many great minds before us; from ancient civilizations to the Renaissance, to the best of class in all areas of today’s arts and design.
God, the mathematician, created our world using the golden number for everything beautiful. This Golden number is called …
PHI = 1.618
This number is also known as the Divine Proportion, the Golden Mean, the Golden Ratio or the Golden Number, and it has revealed itself in all corners of the known universe.
Many famous artists and architects, such as Leonardo da Vinci and Phideas, proportioned their works to match the Golden Ratio, particularly in the form of the Golden Rectangle. They held strongly that this proportion created aesthetically pleasing and beautiful design work. This Golden Ratio is found in the design of countless historical monuments and structures; including the Parthenon, the Pyramids and the Mona Lisa.